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Dreyfus, Ashby & Co. Main Office 630 3rd Ave Adminstration 50 Avon Meadow Lane |
Nederburg BACKGROUND
Today the farm produces 800 000 cases per annum. Razvan Macici, who holds a master's degree in viticulture and oenology from the University of Iasi, Romania, is our cellarmaster, and he is assisted by white winemaker Andrea Freeborough and red winemaker Elunda Loubser. Nederburg wines have always been highly acclaimed. Over the years, we have won over 200 awards and trophies at the International Wine and Spirits Competition in London, making us the most successful South African entrant by far. We have also done very well locally, having received over 500 Veritas Awards since the South African National Wine Show began in 1991. Nederburg – a global drive brand building an international
profile As South Africa’s largest producer/wholesaler of wines, Distell has the production and marketing infrastructure to create and sustain major global brands, as well as to service niche markets with hand-crafted, limited edition boutique wines for the super premium end of the international market. This is especially true of Nederburg, which successfully caters to specific markets with a set of clearly defined tiered options. Nederburg has been earmarked for major development in key global markets, where it has already begun a successful foray. This is the result of an extensive infrastructure that includes ongoing viticultural research and the implementation of pioneering vineyard practices; sourcing of top quality grapes, a major investment in cellar facilities and an international marketing and distribution network. Nederburg’s Winemaking Team Macici is supported by two domestically trained winemakers, who work closely under his direction. They are Elunda Basson, who produces the red wines and Andrea Freeborough, who makes the whites. Basson worked in Sonoma County before joining Nederburg and Freeborough worked under Schalk van der Westhuizen, formerly of Neethlingshof, where they earned many international awards for this South African brand. A History of Innovation Wolfvaart built the gabled homestead in 1800, a classic example of Cape Dutch architecture with its whitewashed walls, thatched roof and prominent verandah that has been painstakingly restored and furnished with prized examples of Cape antique furniture. However, winemaking in earnest began in 1937, when the farm was acquired by another German immigrant, Johann Georg Graue, who began propagating improved plant material to advance the quality of his grapes. His conviction that winemaking happens largely in the vineyard, was far-reaching for its time but set a precedent for Nederburg that still very much holds today. Graue and his son, Arnold also pioneered the technique of cold fermentation in South Africa. With the untimely death of Arnold in a plane crash in 1953, Günter Brõzel was appointed Nederburg winemaker. Like his predecessors, he was also trained in Germany and introduced major viticultural and vinicultural innovations to the South African wine industry. He is perhaps best known for introducing botrytis Noble Late Harvest wines to the South African market. His Nederburg Edelkeur, which earned him the Robert Mondavi Winemaker of the Year at the London-based International Wine & Spirit Competition, 14 subsequent gold medals on the show and numerous other international awards, remains a benchmark against which the Cape’s famed dessert wines are measured. His regular trophy and medal wins on the IWSC and other events not only gave Nederburg an international face, but also helped to shape a quality reputation for the winery, continued by Nederburg’s subsequent winemakers. Superior clonal selection and viticultural practices In addition to the Nederburg farm in Paarl, grapes come from several farms dedicated to supplying Nederburg, which are either owned by Distell, run as joint ventures with Distell or under long- term partnership agreements. These relationships allow for the extensive investment in superior plant material and viticultural practices. Vineyards are increasingly located in cooler-climate areas such as Darling,
Durbanville, Philadelphia and Elgin, as well as in other prized areas,
such as Simondium and Robertson. They highlight the biodiversity of the
Cape’s wine growing regions and the complexity of expression offered
through differing micro and meso-climates. Nederburg’s viticulturists are involved in soil mapping to best
match varietals to location, to decide planting density, trellising and
irrigation methods. In addition, meticulous canopy management is adopted
throughout to promote the even and slow ripening of grapes to ensure appropriate
yields and high concentration of flavours. Nederburg cellar facilities The extended facilities have been designed to minimise the handling of grapes and have provided the flexibility to create small-edition, site specific and experimental wines, evident in the newly created Private Bin range. Investment in oak from coopers in France, Eastern Europe and America in a variety of sizes, has also extended the facilities for wood ageing. The Nederburg range
Consumers can select from each tier to suit the occasion. Nederburg also stays with consumers throughout their palate development, inviting them to graduate from one tier to the next as their demand grows for complexity of flavour. Advancing change Nederburg also hosts a number of community development projects for its resident farm workers and their families. These are managed jointly with worker representatives and independent specialist consultants. Focusing on life skills training to promote quality of life and capacity building, projects involve family planning, health and HIV-Aids awareness, continuing education, business skills, career planning, recreation and social activities. In addition to financing these projects, Nederburg also funds the tertiary education in agricultural studies of some workers. |
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